Its now been just over 5 years since the logo for the london 2012 olympics games was revealed and so we finally get to see it in action, much like the athletes. May 31, 2012 during the bid process for the 2012 olympics, former london mayor ken livingstone described london as the world in one city. The games, britains olympic and paralympic journey to london 2012 and a dvd, london 2012 olympic games. Jul 23, 2012 london 2012 design icons the olympic logo the london 2012 olympics identity has had an interesting existence so far. London is the first summer host city to embed sustainability in its planning from the start. The london book fair exists to help people through the shifting terrain that is the publishing industry.
Bbc sport photo galleries your london 2012 olympic logos. Lets face it, first of all in this hyperaccelerated society, the logos are almost dead. A colorful depiction of the year 2012, this jagged and modern design has received more confusion and distaste than acceptance. The organisers of the 2012 olympic games in london have unveiled their new logo, created by wolff olins.
Design firm wolff olins was chosen over 6 years ago to create the 2012 london olympic games logo. Sally pearson london 2012 olympics the new york times. London 2012 olympic games the official book press association sport, coe, sebastian on. Bbc news in pictures your alternative olympic logos. This is the first of three major reports which together provide an endtoend account of the bidding, planning and delivery of these historic games.
London 2012 olympics architecture and design dezeen. Why olympic designers got it so wrong and occasionally. The bbc is holding a competition to suggest alternatives to. Olympic rings mounted on a barge are maneuvered to pass under tower bridge during a promotional event for the london 2012 olympic games, on. Most youngsters hate london 2012 logo media the guardian. Apr 11, 2018 a quick look at our visit to london book fair this year. London 2012 brands of the world download vector logos. Jan 17, 20 london olympics 2012 the look of the games. London 2012 olympics organisers have agreed an outofcourt settlement with american firm atopia following a legal dispute. Its possible the logo s designers sought to affectionately work a bit of london s.
London 2012 olympics organisers have agreed an outofcourt settlement with american firm atopia following a. The official commemorative book knight, tom, ruscoe, sybil, kbe, sebastian coe on. London 2012 games of the xxx olympiad from the 27th july to 12th august 2012 election the host city for the games of the xxx olympiad will be the city of london. An official london 2012 games publication original by foreword by sebastian coe kbe isbn. Jun 04, 2007 the logo for the 2012 olympics and paralympics has been unveiled in a starstudded ceremony in london. You cannot argue that the london 2012 olympics logo isnt unique. The 2012 summer olympics, formally the games of the xxx olympiad and commonly known as london 2012, was an international multisport event that was held from 27 july to 12 august 2012 in london, united kingdom. London 2012 olympic games olympic photos the 2012 logo your designs.
Several athletes were allowed to compete at the 2012 summer olympics as a result of the ruling, including defending olympic champion lashawn merritt and jessica hardy a 2012 olympic gold medalist. London 2012 logo the 2012 summer olympics, more commonly as london 2012, was a major international sports event that took place in london, england from 27 july to 12 august 2012. This release of the london logo, half a decade prior to the 2012 games themselves, has realistically captured the essence and portrayed the future demonstrating the miniscule value of the logo. A quick look at our visit to london book fair this year. The organisers of the 2012 olympic games in london have unveiled their new logo, created by. London 2012 olympics blog page 4 of 26 sport the guardian. Lolo jones london 2012 olympics the new york times. The legacy from the london 2012 olympic and paralympic games. London 2012 olympic news, views and comment from the guardian and across the web. If youre an author, book lover, publisher, agent or distributor, london book fair is always a great experience. Instead london 2012s visual designers have created an impression of an olympics afraid to.
London 2012 design icons the olympic logo design week. The reverse features an abstract design with the 2012 games emblem at its centre as a metaphor for the modern city. Sally pearson of australia, the 100meter hurdles silver medalist in 2008, won gold. I am quite baffled by the 2012 london olympic logo, i mean what does it symbolise and what exactly is it supposed to be i know that there was a lot of controversy about the logo when it was revealed but what do you think about it. Please note that because a number of antidoping rules violations procedures are still in progress including procedures involving medalists further to the results of the retesting programmes carried out on the samples collected in beijing 2008 and london 2012 the information contained in the list is not final. Jun 04, 2007 london s 2012 olympic logo revealed the dramatic new logo for the 2012 olympics was unveiled today in a series of very bright shades of pink, blue, green and orange as a modern take on the. Support the guardian available for everyone, funded by readers. The london summer olympics in 2012 will incorporate sustainability on a broad scale into almost every planning and logistical aspect of the event.
Everyday low prices and free delivery on eligible orders. In april 2012 the decision was reaffirmed, when the court found a similar rule for the british team invalid. London 2012 olympic games olympic photos the 2012 logo your designs the 2012 logo your designs lauren poindexter, texas, usa. Are london s 2012 logos the worst in olympic history. Concerns and controversies at the 2012 summer olympics. London 2012 went over budget by 76% in real terms, measured from bid to completion. When it was revealed in 2007, a petition circulated great britain that was signed by over 48,000 citizens to have the. The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the runup to the games. Bbc london 2012 olympic games the 2012 logo your designs.
Bbc news website readers have been sending in their alternative london 2012 logos. The official report published by the locog consists of a single set of two commemorative books published by wiley the official commemorative book. Gathering people together and creating the space for them to make connections is what were about. Apr 25, 2012 are londons 2012 logos the worst in olympic history. The first event, the group stage in womens football, began on 25 july at the millennium stadium in cardiff, followed by the opening ceremony on 27 july.
Aug 03, 2012 the london olympic committee, however, stuck to the original design and built a complete brand around it using the 2012 font nearly everywhere in the olympic park, including the running track. Why olympic designers got it so wrong and occasionally right. Londons winning bid pitched the citys multiculturalism and diversity as major strengths and promised to host the most accessible games ever. Olympic chief lord coe has unveiled multimedia branding for the london 2012 games.
London 2012 design icons the olympic logo the london 2012 olympics identity has had an interesting existence so far. My ideal logo would feature big ben, river thames, st pauls and the olympic flame. The word london and the olympic rings are included in the first two digits of the new logo. Dispute over 2012 olympic cauldron design settled out of court. A virtual museum of sports logos, uniforms and historical items. With the olympics about two weeks away, consider this a final youcantunseeit reminder that the 2012 london olympics logo looks like lisa simpson performing oral sex. Lolo jones has received far greater publicity than any other american track and field athlete competing in the london games, based not on achievement but on her exotic beauty and. Whether you adore or despise the london 2012 logo and brand my first thought was somebody dropped it, and it broke. Its not as bad as some of the others on this list oh, that monsat logo, but its still exceptionally unforgettable. The 2012 summer olympics, more commonly as london 2012, was a major international sports event that took place in london, england from 27 july to 12 august 2012.
Mar 06, 2012 olympic rings mounted on a barge are maneuvered to pass under tower bridge during a promotional event for the london 2012 olympic games, on the river thames in london, on february 28, 2012. View images of the olympic park and the branding that has so many people in london and around the world talking. Jul 11, 2016 dispute over 2012 olympic cauldron design settled out of court. The london organising committee of the olympic games and paralympic games limited 5 foreword welcome to volume one of the official report of the games of the 30th olympiad, london 2012. Londons 2012 olympic logo revealed the dramatic new logo for the 2012 olympics was unveiled today in a series of very bright shades of pink, blue, green and orange as a. Instead london 2012s visual designers have created an impression of an olympics afraid to look too sleek or clever. Londons 2012 olympic logo revealed uk news express. London 2012 olympics sport new logo media the guardian. Currently over 10,000 on display for your viewing pleasure. Unveiled in 2007 to a lessthanenthusiastic reception with some commentators memorably suggesting that it resembled lisa simpson engaged in a sex act, the identity has, for the last five years, been rolling out on.
1248 1535 376 952 404 168 965 915 955 1615 449 617 624 1357 924 627 336 673 453 1348 88 596 477 805 1230 72 912 448 869 620 377 801 450 433 712 252 32 693 1452 405 35 435 714 1031 900 241 594 674